TOLEDO, Ohio -- Officials from the Automobile Racing Club of America (ARCA) and Herr Foods, Inc. announced today that the Pennsylvania-based snack food producer will become the title sponsor of the "Herr's Live Life With Flavor 200" ARCA Racing Series presented by Menards event at Madison International Speedway on Friday, August 26.

The Herr's Live Life With Flavor 200 will highlight the return of ARCA-sanctioned racing at Madison International Speedway in the series' first visit to the south-central Wisconsin half-mile oval since 1973, when it was named Capital Super Speedway.

Fans will have the chance to "Save Big Money at Menards," as Madison-area Menards locations will offer advance sale tickets for the Herr's Live Life With Flavor 200 at a 40 percent discount off of the regular ticket price.

"This event sponsorship is a direct result of a business-to-business relationship between Herr's Foods and Menards," said Mark Gundrum, vice president of marketing and communications for ARCA. "The end result is new distribution for Herr's, plus the opportunity for ARCA to return to Wisconsin to race.

"Herr's and Menards have become very important strategic marketing partners, not only for Madison International Speedway, but for the entire ARCA Racing Series. Herr's involvement with the tour and our presenting sponsor positions them as a very important marketing partner for ARCA."

Herr Foods was founded in 1946 in Lancaster, Pa. Today, Herr Foods is a leader in the snack food industry. While continually introducing the innovative products and packaging needed to satisfy ever-changing appetites and tastes, Herr's full line of quality snacks now consists of more than 340 items, including potato chips, pretzels, tortilla chips, cheese curls, popcorn, crackers, nuts, pork rinds, onion rings, and meat sticks. All are available in a variety of shapes, sizes and flavors.

"At Herr's, we're proud to be working together with two great organizations, ARCA and Menards, as the title sponsor of the Herr's Live Life With Flavor 200," said Fran Dolan, vice president of marketing for Herr Foods, Inc. "We recognize Menards as a valued partner on and off the track. We see it as the perfect opportunity to introduce the Herr's brand of exciting flavors to Menards stores and the racing community of fans."

The Herr's Live Life With Flavor 200 will feature ARCA Racing Series drivers racing for 200 laps on Madison International Speedway's challenging half-mile paved oval. The race has gained significant attention in the state of Wisconsin, known for producing some of the nation's top stock car talent.

ARCA Racing Series practice for the Herr's Live Life With Flavor 200 is scheduled to begin at 2:30 p.m. Central on August 26, with Menards Pole Qualifying presented by Ansell following at 5 p.m. The Herr's Live Life With Flavor 200 begins at 8 p.m.

The ARCA Racing Series presented by Menards has crowned an ARCA national champion each year since its inaugural season in 1953, and has toured over 200 race tracks in 28 states since its inception. The series tests the abilities of drivers and race teams over the most diverse schedule of stock car racing events in the world, annually visiting tracks ranging from 0.4 mile to 2.66 miles in length, on both paved and dirt surfaces as well as a left- and right-turn road course.

Founded by John Marcum in 1953 in Toledo, Ohio, the Automobile Racing Club of America (ARCA) is recognized among the leading sanctioning bodies in the country. Closing in on completing its sixth decade after hundreds of thousands of miles of racing, ARCA administers over 100 race events each season in two professional touring series and local weekly events.