CHILLICOTHE, Ohio -- "The Joy of Pepsi" is coming to the high banks of K-C Raceway once again as the "Official softdrink of K-C Raceway", announced K-C Raceway owner Jeff Schrader. Schrader and wife Vickie were pleased to have Pepsi come aboard as a race sponsor, season sponsor, and the official soft drink of the track just in time for the season opener when the O-Reilly All-Star Late Models come to town for a $5,000 to win mega-event Saturday, April 18.

"Something for Everyone" is the Pepsi slogan now that more than 50 brand varieties are in the Pepsi family. Some of the Pepsi family drinks include Pepsi and all Pepsi lines, Sierra Mist, AMP Energy, Mountain Dew, and Gatorade Brands sports drinks. PepsiCo is home to hundreds of brands around the globe.

The union between K-C Raceway and Pepsi Cola Bottling Co. Inc. of Chillicothe through the G & J Pepsi-Cola Bottlers Inc. branch, located in Chillicothe, OH. Pepsico's line of business specializes in whole groceries manufacturing and bottled/canned soft drinks.

G & J executive Hentry Thrapp reiterated the Pepsi theme,"At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. We are glad to be back at K-C Raceway as the official drink of this well known racing facility."

"Pepsi's mission is to be the world's premier consumer products company focused on convenient foods and beverages. Pepsi seeks to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, the Pepsi name and philosophy strives for honesty, fairness and integrity."

"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate, environment, social, economic, creating a better tomorrow than today."

Pepsi Cola Bottling Co Inc of Chillicothe is located at 400 East 7th Street;Chillicothe, oh 45601-3455; Phone: (740) 774-2148.

Weekly racing will continue at K-C Raceway for the most part on Saturday nights with a schedule of 410 Outlaw Sprints, Late Models, Hobby Stocks, and Advanced Services Modified Series making up the regular weekly show as announced. The World of outlaw late models are in town May 1 and 2. "The Night the Stars Come Out" will again be a headlining event for the O'Reilly All Star Circuit of Champion Sprint Cars plus Late Models and Advanced Services Modified Series on July 3.

K-C Raceway is located 12 miles South of Chillicothe, 3 miles out Blain Highway of SR 23 at Alma. Further details of the racing season will be announced via press releases and at the K-C Raceway website at www.kc-raceway.com