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Monday, July 2, 2012 Lucas Oil Modifieds to Make Their Debut on The NBC Sports Network
 by Dave Grayson
Here's some very exciting news for the fans of the Lucas Oil Modified Racing Series, presented by 1 800 Loan Mart: your favorite form of high powered, open wheel, racing will be making its first appearance on the nationally televised NBC Sports Network. Mark you calendars for July 8th, 5 pm eastern and 2 pm pacific. That's when the NBC Sports Network will be presenting "The Battle At The Bullring." This program will feature the stars and cars from the Lucas Oil Modified Series, video taped by Lucas Oil Productions, from last November during the Las Motor Speedway Bullring's annual Open Comp weekend. The racing was intense that night as it always is when 26 open wheel modifieds takes the green flag on the Bullring's challenging three eighths of a mile, high banked, oval. Also featured in this program will be the stars and cars from the Bullring's NASCAR Super Late Model Division. For many years now this division has been a very exciting flagship of the speedway's Saturday night racing shows. Many of the names on the division's official roster are legendary racing veterans from all over the western states. Greg Scheidecker, General Manger and Promoter for the Lucas Oil Modified Racing Series-presented by 1 800 Loan Mart, was very excited over the news that his series was going to be featured nationally on the NBC Sports Network. "This is huge for our series," he said adding "it's a golden opportunity not only for the series but for our drivers and teams as well that has an unlimited amount of win-win possibilities. The prospect of the Lucas Oil Modifieds being presented on national television is not only good for our series, it's also good for our drivers who are now afforded the opportunity to showcase their talents in a national format. It's certainly good for our series' sponsors as well as the individual racing team sponsors. This opportunity could also lead to the availability of additional sponsorships for our teams. I can't thank the NBC Sports Network enough for wanting to be involved in this project. I already know for a fact the show is going to be first class because the filming and post production work was performed by our very own Lucas Oil Productions. In addition to the first scheduled airing on July 8th, the NBC Sports Network will present an encore presentation of "The Battle At The Bullring" on July 11th also at 5 pm eastern and 2 pm pacific time. The Lucas Oil Modified Racing Series, presented by 1 800 Loan Mart, is powered by a highly potent marketing concept known as "Team Lucas. " Team members include: Lucas Oil Products Inc, E 3 Spark Plugs, General Tire, GEICO, CANIDAE All Natural Pet Food, MAV TV, Speedco Truck Lube and Tires/Firestone and Optima Batteries. The series is also strongly supported by a strong group of associate sponsors featuring: Eibach Springs, Hoosier Tire West, Budweiser, Blue Water Resort and Casino, Sunoco Race Fuels, Frank's Radio, Racing Plus, Go Pro Cameras and their presenting sponsor 1 800 Loan Mart.
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