Friday, February 11, 2011
Are You Ready for 2011 and Beyond? MSMN Has Special Issue and Special Offer
by Ernie Saxton
LANGHORNE, Pa. -- Just like a race car checklist used by race teams there should be a checklist for making sure business affairs are in order. The latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News offers a checklist that can be used by race teams, tracks, series executives and promoters to be sure they have all their business affairs covered.
The organization checklist is not the do all but it is a great step toward making sure you are headed in the right direction. Some of the subjects included:
* A Realistic Racing Budget
* A Realistic Activation Budget (this is forgotten or ignored by most)
* A Signed Sponsorship/Marketing Agreement
* Entity Status Documents and Filing Fees
* Review of General Liability Insurance and other policies
* Personal Contact With All Sponsors
* Current Marking Proposal
* Review of List of Prior Contacts and Sponsor Prospects
* And The List Goes On
“This is one of the best issues we have put together in the 25 years we have been publishing this newsletter,” said Ernie Saxton. “Michael Spotts, a practicing attorney in Stuart, Florida, did a fantastic job in putting the checklist together and it is spread over two issues. In addition we have other excellent feature stories on sponsorship marketing written by Marci Barlow, Rick Raducha, Scott Pacich and Brian Mackey.”
With this issue kicking off the 26th year of publication for Ernie Saxton’s Motorsports Sponsorship Marketing News new subscribers are being offered a 50% off special with a one year subscription available for just $29.95. Those placing their subscription order by March 10, 2011 will be assured that they receive both issues with the two-part checklist included.
Subscription orders may be placed by telephoning Ernie Saxton at 215.752.7797 or 267.934.7286.
Saxton’s sponsorship help columns appear in National Dragster and Late Model Racer magazine.
Ernie Saxton Communications, Inc., headquartered in Langhorne, PA, specializes in marketing in motorsports and is available to handle publicity releases, public relations programs, press kits, custom sponsorship proposals and sponsorship marketing. He has more than 40 years experience in the industry.