Monday, June 4, 2012
Racing Online Expands Reach, Offers Free Websites
by Scott Lofquist
ALEXANDRIA, Minn. -- Under the new ownership of Scott Lofquist of speedXdesign, Inc., RacingOnline.com is working to reach more race fans and to give back to short track racing. As of July 1 RacingOnline.Com will begin offering free web sites to tracks that subscribe to the ROL network – a network that also includes video sharing, photo sharing, free driver web sites and much more.
Expanding the Racing Online network is part of the plan for Lofquist to become more engaged with fans away from the track in hopes that it will spark interest to support local racing venues.
“Just think of the positives for racing on the local level if all of the news sites that cover LIVE events used their pull and money in the industry to promote racing in the communities they occur, instead of catering to the fans sitting at home,” Lofquist said. “It is time someone stepped up to the plate and changed the way we cover short track racing. RacingOnline.com will be a leader, not how we cover racing (anyone can do that), but how we promote it and give back to each track moving forward.”
As Racing Online continues to grow and expand its reach, it can only benefit by race facilities, racers and fans who stay involved. Through the newly expanded networks, fans will have incomparable access to tracks they may not have visited. If Racing Online’s vision holds true, fans should be able to find all the motivation they would need to make a trip to those new facilities, providing a winning solution for all involved.
To join the Racing Online network and receive a free web site a track needs only to honor several commitments. By including at the track advertising (i.e. announcements, literature, etc.), links back to Racing Online, and by providing content, any track can receive free hosting, design and updating from speedXdesign, Inc.
“It’s a no-brainer for us and we are proud to be associated with such a great program,” said Steve Einhaus, ASA Midwest Tour Vice President. “Why rack your brain trying to make your website just a ‘little’ successful when you can let someone like ROL take it to new limits for pennies on the dollar?”
Lofquist said he plans to utilize all marketing funds to build the web sites. He hopes that by linking each track to Racing Online, and therefore each other, the mutual benefits for all tracks on the Racing Online network will be plentiful.
“It is great to work with a website genius that has built his understanding as well as the best interest of short track racing into every site he manages,” said Gregg McKarns of Rockford Speedway, the Big 8 Late Model Series and Midwest Motorsports Racer’s Expo and Auction.
“The attention to detail allows us to communicate directly and professionally with our race fans throughout the year. When you add the benefit of Racing Online into the mix, our message and excitement is able to reach the racing masses that may not visit our websites on a regular basis," added McKarns.
Aside from pooling resources for all race tracks into one central location, being part of the Racing Online network has several tangible benefits in web site building. speedXdesign, Inc. is well known for its facelift to Racing Online, and the design of the ASA Midwest Tour web site, as well as other track sites including Dells Raceway Park, Rockford Speedway and La Crosse Fairgrounds Speedway.
Promoters agree that perhaps the greatest perk is the dedication of Lofquist.
“Racingonline.com has excellent website service, and most importantly, updates are made on a very timely basis,” said Dave Noelke of La Crosse Fairgrounds Speedway. “People are accustomed to finding out things immediately... and ROL delivers that info to your site fast. Best of all, why not have it free?!” he added.
“The benefits of being associated with the racing mainstream that follows ROL is extremely useful for the success of area tracks,” Einhaus said. “They offer so many different positive opportunities to tracks and series to help their drivers, sponsors, and more, not to mention the impeccable design work that is provided by speedXdesign, Inc. so that each track’s website looks professional to fans and sponsors alike,” added Einhaus.
Fans and sponsors will continue to notice the professional output of speedXdesign, Inc. as Racing Online continues to grow over the summer months. From asphalt to dirt, reaching throughout the Midwest and to a national level, ROL continues to pull in unique visitors and reel in hit after hit after hit.
Founded in 1996 by Jeff Sasche, RacingOnline.com has become the premier short track racing news site in the Midwestern United States. The site was Re-invented and revamped in 2009 by ROL Marketing Partners, LLC. Their mission was to prove that passion for short track racing lies in everyone – and that anyone can discover it. For more information please visit racingonline.com, facebook.com/racingonline or follow us on Twitter at twitter.com/racingonline
Founded in 2007, speedXdesign, Inc. is a motor sports marketing company built on the premise that short track racing deserves professional level websites and promotional materials at an affordable price. For more information please visit speedxdesign.com or follow us at facebook.com/speedxdesign