Friday, June 22, 2012
Messina Wildlife Management to Sponsor ARCA Race in Indianapolis July 27
WASHINGTON, N.J. -- Officials from the ARCA Racing Series presented by Menards and Lucas Oil Raceway at Indianapolis have announced that Messina Wildlife Management, a New Jersey-based manufacturer of organic animal repellents, will sponsor the Messina Wildlife Animal Stopper 200 at the track on Friday, July 27.
The Messina Wildlife Animal Stopper 200 - scheduled to be televised live on SPEED - represents the Washington, N.J.-based company's third race title sponsorship in three years of involvement with the ARCA Racing Series presented by Menards. In 2010, Craig Goess won the Messina Wildlife Animal Stopper 200 at Pocono Raceway in Pennsylvania. Ty Dillon won the Messina Wildlife Animal Stopper 150 at Chicagoland Speedway one year ago.
"We are anxiously awaiting the return of the ARCA Racing Series presented by Menards and the running of the Messina Wildlife Animal Stopper 200," said Wes Collier, general manager of Lucas Oil Raceway. "This event will be the crown jewel race on the oval this year and will be one that draws fans in from across Indiana and the Midwest to witness this exciting form of racing."
The Messina Wildlife Animal Stopper 200 sponsorship is part of the comprehensive Menards Racing vendor program that includes not only an Official Company sponsorship with ARCA, but also a special award sponsorship in the Team Messina Rookie Challenge. Registered first-year ARCA competitors compete for per-race cash bonus awards as well as the year-end Team Messina Rookie Challenge bonus of $10,000.
Messina's planned involvement in Indianapolis will place the company's products in high visibility in Menards' third-largest market. Companies connected to the Menards Racing vendor program have signed on as title sponsors of six of the 20 races in ARCA's 60th Anniversary Season.
Messina Wildlife Management is a family-owned corporation that manufactures a full line of organic animal management tools. Messina Wildlife offers a complete line of animal repellents that are proven effective, safe, organic, and pleasant-smelling pest repellents designed to control and stop unwanted animals from damaging gardens and decorative vegetation. The products were developed by landscape architect and president and CEO James J. Messina, whose personal goal is to provide homeowners, hunters, gardeners, farmers and wildlife management experts with innovative, proven effective, well-researched, safe, convenient organic animal management tools.
"We are thrilled to bring our name to Lucas Oil Raceway at Indianapolis and to the thousands of race fans in the market as we continue to raise our brand awareness," said James Messina, vice president of Messina Wildlife Management. "We've seen a tremendous response from the racing community as they've gotten to know the Messina Wildlife brand over the past several years, and we're excited to use this event to let fans in Indianapolis and around the country know that safe, effective and pleasant to use products are out there to help them stop animal damage."
Messina's motorsports involvement and role in the Menards Racing vendor program began in 2009, when the company joined a business-to-business vendor program with current series presenting sponsor Menards, allowing Messina the opportunity to sell products through more than 250 Menards Home Improvement locations nationwide.
All on-track activity for the Messina Wildlife Animal Stopper 200 will take place on Friday, July 27. The ARCA Racing Series will hold two practices, from 1:35-2:20 p.m. and 3-3:45 p.m. Menards Pole Qualifying presented by Ansell will begin at 5:30 p.m., with the 200-lap race scheduled to begin at 9 p.m.
The series races this weekend at another Indiana track, Winchester Speedway. Activity for the Herr's Chase the Taste 200 begins Saturday, with Sunday's 200-lap, 100-mile race starting at 2 p.m. ARCARacing.com will feature live audio and timing and scoring coverage of the race. The weekend will feature two other ARCA divisions, as the ARCA CRA Super Series and ARCA Truck Series will race on Saturday.
The ARCA Racing Series presented by Menards has crowned an ARCA national champion each year since its inaugural season in 1953, and has toured over 200 race tracks in 26 states since its inception. The series has tested the abilities of drivers and race teams over the most diverse schedule of stock car racing events in the world, visiting tracks ranging from 0.375 mile to 2.66 miles in length, on both paved and dirt surfaces as well as a left- and right-turn road course in its most recent season. This year, the series visited Alabama's Mobile International Speedway and Minnesota's Elko Speedway for the first time.
Founded by John and Mildred Marcum in 1953 in Toledo, Ohio, the Automobile Racing Club of America (ARCA) is recognized among the leading sanctioning bodies in the country. Closing in on completing its sixth decade after hundreds of thousands of miles of racing, ARCA administers over 100 race events each season in three professional touring series and local weekly events.