EDDYVILLE, Ky. -- Keith Coleman Racing proudly announces that it is breaking new ground in the world of sponsor procurement by offering strategic partnerships in auction format on eBay® - the leading site for online auctions. Keith Coleman Racing is initially offering this opportunity for the Dollar General 300, which will be run at Lowes Motor Speedway in Charlotte, NC on October 13, 2006 and has plans to open bidding on the Memphis, Texas, Phoenix and Homestead races later this week.

“We are not afraid of innovation” said Keith Coleman, team owner. “This is a great chance for a small to medium size business to get into the world of NASCAR. They can experience the value and exposure that a NASCAR Busch Series Sponsorship can bring their organization.”

With that in mind KCR has extended great entry level price points that allow a wide range of business the opportunity to reach one of the largest and very diverse demographics in the nation. Partnerships can range from small non-profit/political organizations looking to make themselves known, to large corporations wanting to showcase a new product, to small internet businesses that wants their domain name in front of millions of viewers. The opportunities are endless.

In all, KCR is offering placement in four separate areas of the #23 Chevrolet for the Dollar General 300. The items can be viewed by searching for “NASCAR Sponsorship” at www.ebay.com. Primary Sponsor packages are available for multiple race partnerships.

The auction will end at 2pm Eastern time on Wednesday, October 11th.

For further information on sponsorship opportunities contact Tom Kimmel, VP Administration and Public Relations at tkimmel@keithcolemanracing.com or (270) 388-8100.