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Thursday, February 26, 2009 He Did What with a Vise Grip?
 by Melissa Gambrill, IRWIN Industrial Tools
LAS VEGAS -- IRWIN Industrial Tools, a Newell Rubbermaid company and maker of the most reliable and versatile locking tools, the IRWIN VISE-GRIP, announced today that Dr. Bryan Fox of Chesapeake, Va., was selected as the winner of the "Tell Us Your IRWIN VISE-GRIP Story" promotion. Dr. Fox, an orthaepedic surgeon for the United States Navy, was honored for using an IRWIN VISE-GRIP to perform spinal surgery during Operation Iraqi Freedom.
As a result, Dr. Fox will be awarded a VIP Experience this weekend at Las Vegas Motor Speedway where he will meet NASCAR Sprint Cup Series driver Jamie McMurray and the No. 26 IRWIN Industrial Tools VISE-GRIP Ford team. In Sunday's third event of the 2009 NASCAR Sprint Cup Series season, McMurray will be sporting the IRWIN Industrial Tools paint scheme, the first of eleven this season Fox also is receiving an IRWIN VISE-GRIP custom-branded chopper valued at $25,000 built by East Coast Custom Cycles.
A member of the U.S. Navy for more than 25 years, Dr. Fox found a unique use for his VISE-GRIP as a spine surgeon on the battlefield in the Middle East. In the heat of battle, Dr. Fox needed to perform emergency spinal surgery on a soldier who had a combination of screws and rods that had been implanted into his infected spine. Complicating the medical challenges at hand, Dr. Fox did not have access to the specialized tools necessary to deal with the soldier's different spine implants. Dr. Fox did, however, have access to a pair of VISE-GRIPs. He sterilized his VISE-GRIP tools and used them to remove the rods and screws from the soldier's infected spine, effectively saving his life.
"As a lifelong fan of IRWIN VISE-GRIP tools, I'm thrilled to be selected as the winner of the 'Tell Us Your VISE-GRIP Story' contest," said Dr. Fox. "IRWIN VISE-GRIP tools allowed me to save lives on the battlefield, and I firmly believe that VISE-GRIP tools are the most reliable and durable tools available. If you can't fix it with VISE-GRIPs, duct tape and a bigger hammer - it can't be fixed."
"IRWIN's 'Tell Us Your VISE-GRIP Story' showed us the creative ways our loyalists use their VISE-GRIPs outside of traditional workshop functions. Bryan's emergency battlefield spine surgery story serves as a great example of how our fans use the product in inventive ways to solve a variety of challenges every day," said Curt Weber, director of product marketing for IRWIN Industrial Tools. "We are excited to reward Bryan for his commitment to serving others and his loyalty to IRWIN."
For years, IRWIN has received hundreds of unsolicited stories from professional tradesmen, contractors and do-it-yourselfers about the unique ways they've used a VISE-GRIP product outside of its traditional use to solve various problems either in a pinch or as a permanent solution. From July-October 2008, consumers were asked to share the different and exceptional ways they have used VISE-GRIP locking pliers or wrenches to solve various problems in the workplace or at home.
IRWIN received more than 850 stories describing how consumers used VISE-GRIPs in different situations ranging from spine surgery to car repair during the "Tell Us Your VISE-GRIP Story" promotion. Fifty submissions were selected as finalists and consumers voted to select the best three entries. The winner was selected from the top three finalists by a panel of judges made up of industry experts in education, training, retail, motorsports and manufacturing.
The other finalists for the "Tell Us Your Vise-Grip Story" promotion were Paul Schraps of San Rafael, Calif., and Paul Smith of Valley Center, Calif., who won second and third place, respectively. Schraps shared how he held his truck's exhaust system together while driving his mother to receive cancer treatments in Mexico. Those same VISE-GRIPs are still holding Schraps' exhaust system together 28 years later. Smith lost a brake line during the grueling Baja 500, and he used his VISE-GRIPs to maintain power on his remaining brakes to finish the difficult race.
Schraps was awarded a $1,000 Cabela's gift card for his second place entry and Smith received a $500 Cabela's gift card for his third place entry. Both also are receiving a VIP trip to Las Vegas.
After being a top-five car in the Sprint Cup Series' first two races, McMurray currently sits 28th in the championship standings after bad luck has halted the team's effort in the later stages of both races. He has two top-10 finishes at Las Vegas.
The VISE-GRIP Locking Tool was invented in 1924 by William Petersen, a Danish immigrant and blacksmith in DeWitt, Neb. Today, as a result of innovation and product development at IRWIN, the VISE-GRIP brand leads the market with a variety of innovative pliers, wrenches and tools for specialty jobs, making it the most widely owned brand of hand tools by working professionals in the United States.
About IRWIN Industrial Tools IRWIN Industrial Tools includes a broad line of hand tools and power tool accessories including IRWIN VISE-GRIP locking tools, MARATHON saw blades, QUICK-GRIP clamping tools, SPEEDBOR flat bits, STRAIT-LINE marking tools, UNIBIT step drill bits and HANSON taps and dies. IRWIN Industrial Tools is a part of Newell Rubbermaid's global portfolio of brands. For more information, call 1-800-GO-IRWIN or visit www.irwin.com.
About Roush Fenway Racing Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.
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