Thursday, August 16, 2012
SRT Takes on Presenting Sponsorship of Baltimore Weekend
BALTIMORE -- SRT continues to make a huge impact in the American Le Mans Series presented by Tequila Patrón… and beyond. The Chrysler Group’s Street and Racing Technology brand is the presenting sponsor of the upcoming Labor Day weekend event now known as the Grand Prix of Baltimore presented by SRT. In addition, Round 8 of the ALMS on Saturday, Sept. 1 is now the Baltimore Sports Car Challenge presented by SRT.
“This is exactly the kind of activation that reflects the bold commitment SRT Viper is making to the American Le Mans Series presented by Tequila Patrón and to our fans,” said ALMS President and CEO Scott Atherton. “It also speaks volumes about the strength being placed behind the SRT brand. After a successful debut of its two Viper cars earlier this month at Mid-Ohio, we are certain that SRT’s involvement as presenting sponsor of the entire weekend will help build upon what was a superb Baltimore event last year and will take this year’s to the next level.”
The Baltimore Sports Car Challenge presented by SRT will feature two of the new SRT Viper GTS-R race cars as part of the ALMS’ GT class. The SRT Motorsports team debuted two weeks ago at Mid-Ohio and is part of this weekend’s four-hour Road America Road Race Showcase.
"Baltimore's inner harbor is a beautiful backdrop for world-class racing on Labor Day weekend," said Beth Paretta, Director of Marketing and Operations - SRT Brand and Motorsports, Chrysler Group LLC. "We're excited to showcase our performance portfolio of SRT vehicles to a discerning crowd of motorsport enthusiasts, and the Baltimore Grand Prix is the perfect location. We're also proud to be competing in the American Le Mans Series again with our new Viper GTS-R team, and we look forward to seeing all of our fans in Baltimore."
Andretti Sports Marketing and Race On, LLC – promoters of the Baltimore street racing festival – also announced that SRT serves as the Official Car and the Official Truck of the Grand Prix of Baltimore presented by SRT. The 2013 SRT Viper and 2012 Jeep Grand Cherokee SRT8 will lead the field at the start of each of the major races during the three-day event that also features the IZOD IndyCar Series.
The SRT brand will be highlighted in many locations around the Grand Prix course – a 12-turn, 2-mile street circuit through the streets of downtown Baltimore and the Inner Harbor, as well as receive high-profile exposure during the race telecasts originating from the event.
"We've said all along that it would be incredibly tough to bring a major sponsor to the 2012 event on such a short timeframe," said John Lopes, President of Andretti Sports Marketing, who assumed promotion of the Grand Prix in May. "But the executives at SRT really understood and appreciated the scope and the significance of the Baltimore event, and the potential to showcase their brand to a large audience of auto enthusiasts and consumers, in-person and around the world via multiple broadcasts. This is a huge vote of confidence in both Race On and Andretti Sports Marketing. We are thrilled this event will now be known as the Grand Prix of Baltimore presented by SRT."
Tickets and race information are available for the Grand Prix of Baltimore presented by SRT at the official event website or through all Ticketmaster outlets. Tickets orders can also be placed by phone at (800) 745-3000.
The Baltimore Sports Car Challenge presented by SRT is the eighth round of the 2012 ALMS championship. ABC will broadcast the race starting at noon ET on Sunday, Sept. 2. ESPN3 will stream the race live beginning at 4:15 p.m. ET on Saturday, Sept. 1.
The American Le Mans Series presented by Tequila Patrón races this weekend at Road America in Elkhart Lake, Wis.
The Road America Road Race Showcase. is scheduled for 2:30 p.m. CT on Saturday, Aug. 18. ESPN2’s telecast begins at 2 p.m. ET on Sunday, Aug. 19. Full, live coverage starts at 3:15 p.m. ET on ESPN3.
The Series’ website offers additional content such as live in-car cameras, and timing and scoring for all users around the world. Viewers outside the U.S. can watch the Road America round and all ALMS races live on ALMS.com.
Visit ALMS.com for current and future event information including tickets and area accommodations. Follow the Series on Twitter (#ALMS, #RoadAmerica), Facebook and YouTube.